Supermarket Sneak

Supermarket Sneak

It should be no great surprise to the average British shopper, but as each day goes by we are getting less and less value for money. There are more half-price, BOGOF and other offers out there, but the total at the till just keeps on rising. Not long ago our average weekly shop measured at between thirty and forty pounds; these days it often hits the fifty pound mark, and that’s without additional expensive treats.

Looking at the list of individual items on the bill, nothing really stands out: and therein lies the trick. A few pence here and a few pence there may not immediately scream out at you, but the total is somehow a good amount more than you’d expect.

It’s little more than Supermarket Sneakery.

There are many little tricks that are being employed: the weight of a bar of chocolate is shrunk by ten percent, but the price remains the same. A bottle of apple juice now contains 900ml as opposed to a litre, but the shelf is still festooned with BOGOF labels advertising the prices you were paying for one litre bottles. Then there is the number manipulation: not long ago a kilo of fresh chicken breasts cost just over ten pounds, but more recently a 500g pack of the same product cost six pounds and was garishly advertised as “half-price”.

As consumers, we are effectively being hamstrung by this sneaky supermarket skulduggery and subterfuge.

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