It should be no great surprise to the average British shopper, but as each day goes by we are getting less and less value for money. There are more half-price, BOGOF and other offers out there, but the total at the till just keeps on rising. Not long ago our average weekly shop measured at between thirty and forty pounds; these days it often hits the fifty pound mark, and that’s without additional expensive treats.
Looking at the list of individual items on the bill, nothing really stands out: and therein lies the trick. A few pence here and a few pence there may not immediately scream out at you, but the total is somehow a good amount more than you’d expect.
It’s little more than Supermarket Sneakery.
There are many little tricks that are being employed: the weight of a bar of chocolate is shrunk by ten percent, but the price remains the same. A bottle of apple juice now contains 900ml as opposed to a litre, but the shelf is still festooned with BOGOF labels advertising the prices you were paying for one litre bottles. Then there is the number manipulation: not long ago a kilo of fresh chicken breasts cost just over ten pounds, but more recently a 500g pack of the same product cost six pounds and was garishly advertised as “half-price”.
As consumers, we are effectively being hamstrung by this sneaky supermarket skulduggery and subterfuge.